One view of every crypto effort.
A single operating page for what is being worked on, who owns it, where it stands, and what decision is needed next.
Zengo onchain strategy.
The new deck reframes Zengo as eToro's unified onchain growth stack, not a separate wallet project. The operating question is how Zengo powers mobile, agentic, and embedded wallet surfaces while connecting activation, redemption, retention, and revenue.
One stack beneath every wallet surface.
Zengo should become the common layer for security, identity, signing, policy, recovery, self-custody, onchain banking, and trusted DeFi access across eToro Core, agentic wallets, and embedded wallet journeys.
Zengo is the onchain growth strategy.
The paper is now treated as a source document for the business line: convert the thesis into owners, milestones, metrics, decisions, and an operating cadence for product, R&D, risk, growth, and commercial teams.
Measure the growth engine, not installs.
The board-level ambition is funded wallets, onchain AUM, recurring revenue, membership adoption, and B2B/Treasury scale. Exact confidential targets stay out of the unauthenticated build until access control is confirmed.
Redeem everything onchain.
Buy in eToro, create or fund Zengo, redeem coins, cash, and eventually tokenized assets into Zengo, then use financial services, membership, and social context to compound retention.
Effort tracker.
The first version keeps unconfirmed owners as TBD and makes the next operating question visible.
| Effort | What it is | Prime Biz Owner | Product Manager | R&D | Status | Next step | Decision needed |
|---|
What we have / gaps.
eToro has a strong brokerage-style crypto stack today. The gap to a default crypto plus DeFi app is self-custody, native Web3 execution, liquidity routing, yield breadth, and advanced crypto primitives.
Market-dependent crypto inventory, 24/7 trading, and crypto inside the broader eToro multi-asset portfolio.
Deposit, hold, send, receive, sell, and movement between the investment account and wallet where supported.
Staking on eligible assets and recurring crypto investments, with availability varying by region.
CopyTrader and crypto-focused Smart Portfolios give eToro a differentiated social and managed-exposure layer.
Crypto Smart Portfolios provide diversified exposure, but remain investment wrappers rather than native onchain journeys.
Crypto CFDs remain relevant for leverage and speculation in eligible markets, separate from owning and composing onchain assets.
The current wallet is described as custodial, with important transfer constraints versus DeFi-native wallets.
GoodWallet and agent-wallet work can become the bridge to self-custody, DeFi, tokenization, and prediction markets.
Zengo can unify self-custody, security, signing, policy, recovery, onchain banking, and embedded wallet surfaces.
| Capability area | What eToro has | Gap to crypto + DeFi default | Competitive urgency | Suggested owner area | What to do next |
|---|
Operating focus.
The management job is ownership clarity, delivery movement, and fast surfacing of decisions.